Your DeadHappy plan lasts initially for 5 years. In theory, after this point, your plan will automatically end. We don't ever want this to happen though, because we love you and don't want to lose you.
Before the end of the 5 years is up, we will email you to start the conversation about renewal. We will want to know whether anything has changed significantly in your health or lifestyle, and provided not, then we will badger you consistently to renew (or perhaps just contact you by email a few times).
If at this point you decide not to continue our relationship then the plan will end. We reserve the right to send anonymous hate messages to your new life insurer though.